301 Redirect

A 301 redirect is a permanent redirect from one URL to another. Basically, this is a server response to a website request informing that the website address has been permanently changed. As a result, a website visitor or a crawler is redirected to a new URL which is different from the one they originally entered to their browser or selected from the search results.

Why use a 301 redirect?

This redirect type allows to transfer the link juice (ranking power) from one page to another. It's commonly used in the following situations:

• if the page URL was changed
• if page duplicates were were merged together
• if a website moved from one domain name to another
• if a redirect from a www website to a non-www version is required

How do I set up a 301 redirect on uKit?

Go to the Dashboard > Settings.

Click on the 301 redirect tab.

Provide the address of the old and the new pages, then click Apply changes.

Note:

Old URLs will be gradually replaced with the new ones in search engine results.