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301 Redirect

A 301 redirect is a permanent redirect from one URL to another. Basically, this is a server response to a website request informing that the website address has been permanently changed. As a result, a website visitor or a crawler is redirected to a new URL which is different from the one they originally entered to their browser or selected from the search results.

Why use a 301 redirect?

This redirect type allows to transfer the link juice (ranking power) from one page to another. It's commonly used in the following situations:

  • if the page URL was changed
  • if page duplicates were were merged together
  • if a website moved from one domain name to another
  • if a redirect from a www website to a non-www version is required

How do I set up a 301 redirect on uKit?

Go to the Dashboard > Settings.

Click on the 301 redirect tab.

Provide the address of the old and the new pages, then click Apply changes.


Old URLs will be gradually replaced with the new ones in search engine results.

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